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Wisdom Herbs Acquires Rights To La Merced; Changes Its Name

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By: Sean Moloughney

Editor, Nutraceuticals World

Wisdom Herbs, Mesa, AZ, has acquired the U.S. and Canadian marketing rights for La Merced® brand yerba maté from Argentina. Wisdom Herbs is now positioned to lead the U.S. maté category by offering two high-quality distinct yerba maté tastes, including Paraguayan grown Wisdom of the Ancients Yerba Maté and Argentinean grown La Merced Yerba Maté.

In other news, the company changed its name to Wisdom Natural Brands™ on September 1st. According to the company, the name change for Wisdom reflects its growing product diversity and core business philosophy.

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